Facebook rebrands cryptocurrency wallet ‘Calibra’ to ‘Novi’

Fb announced on Tuesday early morning it has renamed a vital part of its bold cryptocurrency challenge identified as Libra. Henceforth, the enterprise&#8217s digital wallet, which it hopes to launch late this 12 months, will be recognized as &#8220Novi&#8221 rather &#8220Calibra.&#8221

David Marcus, a former President of PayPal who now heads up Libra, said in a Fb write-up that &#8220the previous name was a minimal way too close to the name of the Libra.&#8221

The wallet service in query is a important aspect of Facebook&#8217s system to create a new world payment services based all around blockchain engineering. When the Libra network is being designed in these a way that any one can establish a suitable wallet, the Calibra/Novi wallet will be the default offering—meaning that it will be the one particular very likely embraced by Facebook&#8217s billions of users.

Fb introduced the Libra network very last June with hopes of launching its cryptocurrency in 2019, but the job before long turned mired in political and regulatory controversy, main a range of substantial profile partners—including Visa, Stripe and PayPal—to slice ties.

Extra recently, Libra has regained some momentum, incorporating e-commerce big Shopify to its listing of partners. Fb seems also to have partially placated regulators by transforming Libra from a single world currency to a sequence of countrywide cryptocurrencies. It has also stepped again from its initial system to turn Libra into a decentralized network akin to Bitcoin, and alternatively pledged to make it far more tightly controlled.

The shift to rebrand Calibra also follows complaints in 2019 by a banking startup identified as Existing, which pointed to notable similarities in the logos of the two brand names. In the situation of Novi, which Marcus suggests is a portmanteau of the Latin terms &#8220novus&#8221 (new) and &#8220via&#8221 (way), its brand is plainly distinct from both equally Present and Calibra:

In response to a question from Fortune, a Fb spokesperson did not address irrespective of whether the name improve was educated by trademark challenges. As a substitute, the spokesperson mentioned the new identify was meant to stay clear of confusion amongst Calibra and Libra.

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