GIF vs Jif: Peanut butter maker wants to end the pronunciation debate

How do you pronounce GIF? J.M. Smucker Firm releases particular edition jars of Jif peanut butter to assistance settle 1 of the good tech debates.

Graphic: Jif

Begin spreading the news—and peanut butter—Jif is placing a longstanding tech controversy to relaxation. J.M. Smucker, the makers of the well known peanut butter, are using a marketing and advertising campaign to set up the right pronunciations of Jif and GIF. 

SEE: Fighting social media phishing attacks: 10 guidelines (absolutely free PDF) (TechRepublic)

GIFs are a person of the most popular options on social media platforms. Graphics interchange formats (GIFs), which were launched to the globe by Compuserve in 1987 are photographs or looped movies made use of to include humor and character to daily on-line interactions.

Normally used on Facebook or on fast messaging companies, GIFs are a staple of daily daily life, a great deal like peanut butter. GIPHY is an on the web GIF search engine that makes it possible for men and women to look for and share GIFs. The firm supplies much more than 7 billion GIFs for every day and has extra than 500 million day by day energetic people, who all look at at minimum 11 million hours of GIFs each individual working day.

GIF vs. Jif 

Whilst the use of GIFs has been common, the pronunciation of the pictures and animations has not. For far more than 5 many years, the public has argued around how to pronounce GIF. 

Many men and women refer to GIFs in the same way they say Jif, using a “soft G,” according to a push release. 

The peanut butter model is setting up, nonetheless, that this buttery pronunciation is only reserved for Jif GIF is said using a “tricky G.”

“If you have at any time named a .GIF a Jif®, we forgive you,” the manufacturer stated in the release. But to make the stage even clearer, Jif and GIPHY are releasing a unique edition, collectible peanut butter jar forward of Nationwide Peanut Butter Lover’s Working day on March 1. 


Impression: Jif

“With the ever increasing level of popularity of GIFs that we all use day-to-day, we felt now was the excellent time to distinct up anything that has been a universal place of confusion and discussion for a long time,”  explained Christine Hoffman, purchaser engagement team lead at Jif.

The peanut butter, now obtainable for less than $10 on Amazon, functions the traditional Jif jar and symbol, however, the Jif identify is replaced by Gif. Below the identify, the jar reads “animated looping visuals” and “tricky G pronunciation.” 

To bolster the Jif as opposed to GIF debate, GIPHY designed a suite of .gif documents to commemorate the event. 

GIF apps

When GIFs are largely paired with social platforms, instead than jelly, the going images can also be practical on the business side. GIFs can good awareness-getters in presentations or for internet marketing platforms, described TechRepublic’s Andy Wolbler. 

No make any difference the use situation, GIFs are enjoyable, primarily when pronounced the accurate way. 

“At GIPHY, we know there is certainly only one particular Jif and it really is peanut butter. If you’re hunting for all the GIFs, you can find only one GIPHY,” mentioned Alex Chung, founder and CEO of GIPHY, in a push launch. “If you’re a delicate G, please take a look at If you happen to be a challenging G, thank you, we know you’re appropriate. Whether or not you like your Gs hard or tender, let’s all share some enjoyable and enable peanut butter unite us in indicating GIF and feeding on Jif.”

The particular Gif jars will only be available until eventually provides run out, so fans must order rapidly. 

For more, check out out Cybercriminals applying gifs to corrupt Drupal web sites on TechRepublic.

Disclosure: TechRepublic may get paid a commission from some of the products showcased in this short article.

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