The Best Men’s Christmas Gifts Brands: 2020 Edition

It’s the most wonderful time of the year. And if there’s one year where you deserve something extra special, it’s this one. With so much choice out there, and a seemingly endless array of items to gift and ask for, we’ve put together a gift guide where the brands come first.

From watches to whisky, race cars to razors, here’s our pick of the names that should be on everyone’s festive wishlist.

Alex Orso – Contemporary Jewellery

Alex Orso is a contemporary men’s jewellery brand offering a collection of pendants, cuffs and rings which have been meticulously designed in their London Studio and manufactured here in the UK. The five collections – Core, Geometric, Texture, Components and Found Objects – have been specially curated for Christmas to help you quickly find the perfect present for any type of gent.

Many of the understated styles can also be personalised using the brand’s complimentary engraving service to ensure a truly one-of-a-kind gift, and they’re delivered in Alex Orso gift packaging to save the hassle of wrapping.

Our picks of the range include:

The Disc Pendant: cast in solid sterling silver and plated in black rhodium, the hand-dappled surface of this pendant has a high polish, while the back surface features a brushed satin finish. Due to it being handmade, each is unique and differs slightly in appearance. Come complete with a brass chain in the same finish.

The Bar Pendant: cast in solid sterling silver and plated in 22kt gold, one surface features a high polish while the other is brushed satin. Handmade in the UK, it comes complete with Goldsmith’s Company hallmarks and a brass chain in the same finish.

The 5mm Polished Cuff: cast in solid sterling silver and plated in 22kt gold, the whole cuff features a high polish finish that’s designed to make a statement. The product features Goldsmith’s Company hallmarks.

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Corgi – Luxury Hosiery

We’re not sure why socks are such a negative Christmas cliché. Who doesn’t love the feeling of pulling on a fresh pair? Especially if they’re from high-end knitwear and accessories specialist Corgi. With an everyday blend of lightweight cotton and specialist Donegal yarns, as well as indulgent 100% cashmere options, the Welsh brand have been a solid bet for premium festive gifting since 1892.

Ape’s picks this year is a best of three. The Fairisle Stag Cotton socks are a seasonally-appropriate choice whilst the Donegal Wool Gift Box Set is a classic rugby-inspired, beanie-and-sock combo made from the softest of materials. The luxury option? Hand-Knitted Prince of Wales Cable Pure Cashmere Socks. Thank us later.

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Marloe – Watches For Adventurers

Scotland-based Marloe Watch Company is an independent designer and producer of mechanical timepieces. The Haskell Field Standard (£745) – a beautiful Swiss-made and hand-wound watch – has been inspired by the British outdoors and honours Captain Robert Falcon Scott’s ‘Terra Nova Expedition’ in 1911/12; a battle against all odds to reach the South Pole.

An ode to the adventure on our doorstep, the colourway is selected from British Standard Colours; a deep forest Green dial is the perfect base for the contrasting tones of the sandy second hand with its pop of red at the tip, as well as the crisp white numerals. The watch can also be customised by a choice of leather straps.

Each element comes together to form the overall impression that the Haskell Field Standard Watch is an instrument rather than an object; compass-like, completely at home in the great outdoors – the perfect Christmas gift for the modern adventurer.

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Meridian – Grooming Below The Waist

Too often, men neglect basic “down there” hygiene due to lack of information and the taboo around manscaping. Well, no longer – Meridian are here to help you fight the stigma and provide the solution with precision-grade products for your most prized possessions.

Give the gift of no more nicks and cuts to the guy who has everything.

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Serran – British-Made Outerwear

There’s a lot to choose from when it comes to UK outerwear brand Serran, whose luxury pieces are made for the professional man about town. With everything designed and produced in-house at their London workshops, ethical style and quality are at the forefront of every product and craftsmanship is evident from the look and feel of each piece.

Where to begin? The Signature Coat. If you’re lucky, your beloved will treat you. Pure unadulterated luxury, a powerful silhouette combines with luxury merino wool, a detachable sheepskin collar and soft nappa leather detailing for a true statement piece.

The Rose Knit Collar Navy Slim Fit Shirt meanwhile offers the perfect mix of style and comfort for a workhorse of a working-from-home piece. We also like the Business Card Slim Fold Case: hand-crafted using the finest soft Italian calf skin, this slimline accessory is perfect for slipping in your jacket pocket or the interior of your briefcase without adding any extra bulk.

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A Day’s March – Quality Swedish Basics

You’ll only find A Day’s Match garments in their own stores and online at Because they skip wholesale, you skip the markup. This means high-quality clothes at a better price. What do they mean by better? They mean a price that isn’t too high, but still awards their suppliers fair compensation.

The Swedish brand believe that you should buy better but less, therefore you can expect classic styles that will never date and are designed to last. A Day’s March is one of the finest brands to build your capsule wardrobe with and you will not go wrong whether you’re buying a gift for yourself or your loved ones.

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Thomas Fortin – The Finer Details

Why have we not thought of the humble pocket square as a gift before? It’s perfect: a little piece of luxury that provides an often overlooked style touch that can really elevate an outfit. It’s also something that can so easily fall down the pecking order when buying for yourself. Thomas Fortin has to be this year’s buying destination.

Their Oscar Large Medallion Pocket Square is printed on 100% 16oz silk satin and boasts a vibrant punch of blue and red hues as well as the trademark Oscar gentleman signature.

Silk scarves and ties are other standout accessories that any modern gent would welcome underneath the tree. Ape has its eye on the Hartham Houndstooth Grey Tie and the delightfully out-there James Blue Silk Scarf.

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Audi x Lego – Fun For All The Family

The most bittersweet part of Christmas as an adult is being confronted with a bucket load of Lego that you’re not allowed to play with unless a child is present. After all, it would be frowned upon to start solo building spaceships while the family is gathered for the few days of the year that it’s legal. But Lego fans rejoice: the brand has just released a set suitable for everyone to get involved with, thanks to its partnership with Audi.

Celebrating 35 years of the iconic Sport Quattro S1 E2, Audi have collaborated with the brand on a detailed model of the world-famous rally car. You’ve always been a rally fan, you tell everyone on Christmas Day, as you revel in the satisfactory click of those bricks before proudly placing the finished product on a shelf out of the reach of anyone below the age of 15.

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Ockham Razor Company – Upgrade Your Shave

The Ockham Razor Company was founded in London in 2014 and was born out of the desire to create a beautiful, simple razor that gives a great shave and is easy to use. The philosophy behind the design centres on simplicity.

The Ockham Razor offers the style and ease of a classic safety razor, but with the convenience of cartridges, which you can easily get hold of anywhere. The one-piece handle is easy to grip, easy to keep clean and takes standard Gillette Mach 3 blades.

Manufactured in England from solid metal, this is a gift that will withstand daily use and is built to last.

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Lumin – Skin Management For Men

There’s a plethora of new and exciting male grooming brands out there today, but Lumin has risen above the pack and looks set to cement its place in the industry long term. Using only the highest quality, most effective ingredients from across the globe, the founders traveled countless miles to consult skincare experts in Japan and Seoul in order to deliver a first-class range of skincare products designed specifically for men. Now is the perfect time to try the range.

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CDLP – Finest Men’s Essentials

Launched in 2016 by Christian Larson and Andreas Palm as a passion project after noting a lack of sartorial options for their base layer, today CDLP offers a curated collection of luxury essentials. Designed in Stockholm, it garments are consciously crafted in Europe using future-oriented, innovative fabrics.

Ape can vouch for the Boxer Briefs and Crew Neck T-Shirts; the quality is like no other, and the 67% lyocell/33% pima cotton mix is otherworldly. You really have to try it to believe it.

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JAXXON – Italian Luxury Jewellery

You may not be familiar with this new men’s jewellery brand, but you soon will. Founded in 2017, LA-based JAXXON has been committed to bringing its customers Italian luxury jewellery at an affordable price point. They only work with the most enduring and premium quality materials sourced straight from Italy, from solid 14k gold to 925 sterling silver.

A standout gift this holiday season is their Gold Cuban Link Chain. Crafted with diamond-cut links, head-turning shine and superior durability, it would instantly elevate any man’s outfits.

Those who want to go the extra mile and allow the recipient to layer or switch up their necklace on a daily basis could also consider the Cross and Cuban Gift Set, which adds a cross pendant style to the aforementioned Gold Cuban Link Chain, providing even more versatility.

Looking for something a little more subtle? Check out the brand’s new, limited-edition Blackout Gift Set, which features a black link chain, beaded bracelet and metal cuff. Ideal for monochrome dressers.

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Hem – Contemporary Furniture

Okay, so if your significant other is buying you a Hai Lounge Chair from Hem for your office you’re basically God-level lucky. Tie them down. Even if they’ve just got the page up on their browser, you know you’re in for an absolute interior spoiling. Imaginative design and obsessive quality shines through everything the brand produces.

For smaller but no less impressive gifting touches we’d like to point you towards the Alphabeta Floor Lamp, which at the height of WFH times is a godsend. Delving further into the collection, the Arch Throws are divine and those O Fruit Bowels are genius. Get us one of those and we promise we’ll eat our five a day.

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Mr Porter – The World’s Greatest Designer Brands

Leave your laptop open on Mr Porter. Just go for it. It’s like a roulette wheel of wonderful pieces of clothing. It really doesn’t matter where the wheel stops, everything – and we mean everything – is ideal. It’s a joyous curation of all the clothes we want in the world, from the leading designer names.

The etailer’s in-house line, Mr P, has everything you could ever want hanging in your wardrobe. It’s that rare curation of beautifully modest but exceptionally well-thought-out pieces. There’s nothing you wouldn’t wear. Christmas is a good time to ask for some Heath Full-Grain Leather Chore Boots that’ll last you forever and a world-beating pair of Brushed-Cashmere Trousers with that elegant crease down the middle. Or a Cable-Knit Alpaca-Blend Sweater – no winter would be complete without one.

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END. – All The Hottest Labels

Good old END., a Geordie institution that made everyone realise that actually, yes, clothes do exist outside of London. Great, fashionable clothes too. All of your favourite streetwear and contemporary fashion labels are stocked here.

Away from the great, hard to find trainers, the Alexander McQueen backpacks, the oversized Rick Owens statement pieces and the Comme des Garcons Play tops are some great lifestyle bits for gifting. We’d love to receive a Kinto Hanging Plant Pot, a Paul Smith Edition Anglepoise Lamp or a Ferm Living Still Carafe. Hopefully Santa will be kind this year and get the memo.

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Nike – Kickstart Your Fitness Regime

Everyone wants something with a swoosh on for Christmas. It should be mandatory. We’ve said it for years, if you feel good in the stuff you exercise in, you’ll do more exercise. It’s as simple as that. When it comes to gear to inspire you to get out and get the blood pumping, you can’t beat Nike, literally. The sportswear brand that released arguably the most controversial running shoe ever.

Said shoe, the Vaporfly, should be on your list. The Zoom Pegasus are nice but the Vaporfly is on a completely different level. We’ve loved reading all the articles this year that loosely revolve around the premise of “will this running shoe make me faster?” We will save you a click: yes it will.

Elsewhere, we’re all over the Swift Shield Running Trousers and the Flash Run Division Jacket, which makes the most of sustainable materials.

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Everlane – Timeless & Sustainable Essentials

Radical transparency is the Everlane way. They’re doing timeless essentials right, with ethical factories and exceptional quality at the forefront of their offering. If you want to ditch fast fashion – or at least be slightly more conscious with your buying this Christmas – consider this highly-regarded American retailer.

We’re big fans of the Italian Wool Chore Blazer, an item that’s cemented itself as a workhorse in our own wardrobes thanks to its ability to be dressed up or down with ease. The brand do a quality range of denim too, with their Slim 4-Way Stretch Jean made from organic cotton and tested to last. When it comes to accessories, their 100% Recycled Polyester Backpack features a handy water-resistant finish and is ideal for daily use.

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Clos19 – The World’s Finest Spirits And Wines

Champagne or whisky is a foolproof gift that any gentleman would appreciate. And Clos19 is your passport to champagnes, wines and spirits from the world’s legendary estates, where the greatest experts are behind every single bottle.

So whether you opt for a perfectly-aged single malt from renowned distillery Glenmorangie or a personalised bottle of Moët & Chandon Imperial Brut, you can be sure it will be well received and help bring a touch of luxury to their Christmas celebrations.

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Code41 – The Future Of Watchmaking

Ape’s pick: Day41 Black PVD with Black Strap

Code41 were founded by luxury timepiece designer Claudio D’Amore in 2016. Having created watches for the biggest Swiss brands such as Tag Heuer and Montblanc for 10 years, Claudio set his sights on a new venture that would create watches of the highest quality with the help of an engaged community of timepiece enthusiasts who could play an active role in the design process.

The result is a company that adheres to a policy of total transparency – detailing origin, price and production – meaning that their community are safe in the knowledge that they are investing in an excellent watch at a fair price.

When it comes to design, Code41 is all sleek overlapping metal, interior mechanics and futuristic aesthetics rooted in fine quality watchmaking. The Day41 is the epitome of this. Elsewhere in the collection the X41 is a slightly more rugged and spiky affair that manages to marry a classic exterior. The NB24 Chrono meanwhile boasts an almost skeletal beauty. Code41 really is the place to go for the future of watchmaking now.

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