The Greatest Luxury Watch Brands In The World Today: 2020 Edition

There are a ton of enjoy brands in the world. A great deal. And it is not obtaining any a lot less, with far more popping out of the woodwork with each passing calendar year, month and week. Still, when the smoke clears each and every the moment in a though you are going to notice the exact same watchmakers are properly settled at the peak of the market, the grand maisons that have cemented their place over generations.

It is impossible to keep keep track of of each individual release from every watchmaker out there, but these are the names every collector, huge or small, should know – alongside with the important designs value investing in.

A.Lange & Sohne

They could have initially been started way back again in 1845, but the present-day legacy of A. Lange & Sohne is the revival of Glashutte they are largely dependable for bringing Saxon watchmaking back again into the globe. Apart from that, they are also one of the most sought-just after names in look at accumulating, producing very low quantities of really wonderful timepieces.

Their signature model is the Lange 1 in its many guises (this kind of as the Grand Lange 1) but they have loads of off-kilter types much too, like the intensely present day Zeitwork and amazing Lumen watches with their glow-in-the-darkish sapphire dials. There is a very good motive A. Lange & Sohne is thought of the pinnacle of German watchmaking – and a very good motive they have selling price tags to match.

Audemars Piguet

The Royal Oak is definitely all you want to know about Audemars Piguet. Back in the 1970s, it was the 1st luxury athletics look at, a major old chunk of metal that value as substantially as most gold items at the time. It was a bold transfer that labored very very well. Virtually way too nicely in actuality, as the fashionable AP is all but devoted to it. Even the current Code 11.59 pieces, the brand’s first key adhere to-up to the Royal Oak, has been faltering – not for the reason that it is not a cool enjoy, but for the reason that it is just not the Royal Oak, or it’s far more severe sibling the Royal Oak Offshore.

Audemars Piguet does deliver additional classical items in the type of the Millenary and Jules Audamars collections – both equally of which hark back again to the brand’s 1875 basis – but chat to collectors and there will always be a person observe on their lips.


If there is one view that’s had as excellent an affect on diving watches as the Rolex Submariner, it’s Blancpain’s Fifty Fathoms. Made for the French Navy, it is one particular of the original diving watches and, in our feeling, the a lot more handsome, with it’s curved bezel and distinctive, militaristic seem.

Recently Blancpain has been raiding their archives for Fifty Fathoms inspiration, bringing again some of the weirder and wackier versions from the previous. The Villeret assortment on the other hand is alongside the exact strains as Swatch Team stablemate Bregeuet: purely classical, with a lot of ornate embellishment and troubles. Blancpain straddles two quite distinctive types of watches and does both equally particularly well.


The Breitling Navitimer was the authentic smartwatch, at the very least when it will come to pilots in the golden age of aviation. Its usefulness and fashion put Breitling on the map and it has been the watchmaker’s flagship product ever considering that. Recently while, Breitling has been modifying and is nonetheless in flux, with a varied portfolio of items ranging from reissues to Norton motorbikes tie-ins to the Crisis II (a transponder check out made to be used in scenario of a Castaway, Tom Hanks type of predicament).

For me, the concentrate must normally be the Navitimer, but their hottest new selection, the Premier, is fantastic all the very same. Time will explain to wherever Breitling conclude up at this issue, but it’ll be fairly damn appealing to come across out.


1 of the most renowned names in watchmaking, Abraham Louis Breguet is the male credited for setting up the initial wristwatch, very first tourbillon and a host of other horological innovations which had been channelled into watches for Marie Antoinette, amongst other individuals.

Nevertheless, that was back again in the late 1700s. The contemporary Breguet is a a little distinctive entity, having disappeared in the quartz crisis of the 1970s ahead of staying revived in 1999. It even now retains its classicism while, and the watches developed in Vallée de Joux are some of the most wonderful in Switzerland, ranging from the easy, dressy Classique to the military services-influenced Type XX and nautical, titanium-clad Maritime. These are not entry-stage parts and it exhibits.


Bremont has been foremost the charge in British watchmaking throughout the globe ever because brothers Nick & Giles English crashed their vintage airplane in a French farmer’s subject. That by yourself should really give you some indicator of what Bremont is all about. Their to start with look at, the MB1, was a chunky pilot’s timepiece that paid homage to Martin Baker ejector seats and to this working day you can only get the crimson-barrelled variation if you have basically utilized 1.

The brand’s modern day versions preserve the similar rugged, masculine aesthetic and their signature TripTick situation encapsulate their tagline nicely: “tested beyond endurance”. They’re no for a longer time as well-priced as after they had been, making them best for finding up on the pre-owned current market, but they’ll surely stand the test of time – pretty much.


They may perhaps have commenced existence as a jeweller but these days Cartier is as a lot a watchmaker as it is dwelling of La Panthere. They are credited with the 1st pilot’s watch in the sort of the Santos – a timepiece that has been given a refresh over the earlier calendar year or so.

The Tank, a private favorite of Ape, is an equally legendary piece, designed back again in 1917 with a rectangular silhouette influenced by its namesake armed service vehicle. For a extra delicate shape, there’s also the Ballon Bleu with its beautiful recessed crown and tactile case or the masculine Push de Cartier with its classical motoring inspirations. No make any difference what grabs you, Cartier’s Parisian class is capped with their trademark sapphire cabochon.


Large, daring and unashamedly ostentatious, you either adore Hublot or loathe them. On the a person hand they are undeniably spectacular watches and, although that is usually owing to their dimensions, the elements and horology powering them are no much less impactful. On the other hand, it takes a specified type of hubris to pull them off.

Nevertheless, Hublot has experienced some wonderful collaborations in recent several years, such as their faceted, arty pieces with Richard Orlinski and their ongoing partnership with Ferrari. The latter has created Hublot 1 of the few watchmakers to truly make some wonderful car-impressed timepieces, first with the insane LaFerrari and far more a short while ago the Typical Fusion Ferrari GT. Never allow their penchant for absurd names (Significant Bang, King Gold, etc.) put you off investing.

IWC Schaffhausen

The Intercontinental Enjoy Organization (highlighted graphic, best) could possibly not have the most motivated of names, but the Swiss-German horologist doesn’t need to have a person their aviation historical past speaks for itself. They were being 1 of the watchmakers who pinned down the practical, instrument aesthetic of a fashionable pilot’s enjoy – specifically with their famous Mark XI, a grail timepiece for any armed service-leaning collector.

They’ve expanded because of course, with the classical Portugieser and Portofino, automotive-influenced Ingenieur and the aptly-named Aquatimer. Nevertheless, as the Big Pilot – with its pleasingly chunky, outsized crown – and the Spitfire Chronograph – the contemporary equal of the Mark XI – display, aviation is continue to incredibly significantly the main of what IWC really stands for.


One of the stalwarts of the Vallée de Joux, Jaeger-LeCoultre is most carefully associated with the artwork deco icon that is the Reverso – the reversible enjoy formulated for polo gamers that insisted on carrying their timepieces on the field. It is still one of their most well-known items, with “tribute” releases most yrs.

If you’re not a lover of rectangular watches (a lot of collectors are not) there’s always the Grasp Assortment or, for women of all ages, the Rendez-Vous, both timeless selections. At the larger close there is the Hybris Mechanica, a collection of critical haute horology watches, together with the amazing Learn Grande Tradition Gyrotourbillon Westminster Perpétuel.


Montblanc came somewhat late to watchmaking but have done it the appropriate way. Relatively than just outsourcing their horology, they decided to buy a prepared-crafted manufacture – the late Minerva, 1 of the finest chronograph producers in history. The end result has been a string of incredibly very well-priced, fantastically classical timepieces that generally fly less than the radar a very little far too substantially.

Guaranteed the Summit Smartwatch could be a little bit of a blip, but parts like the 1858 Geosphere – just one of the most effective means to shell out just over £5,000 – illustrate just what Montblanc can do. And hey, you can generally match your look at with some nifty leatherwork. Or a pen. Or one particular of the innumerable other matters Montblanc crafts alongside their watches.

Nomos Glashutte

There are a quantity of brand names that perform on the Bauhaus school of style, but none have paired it with high-quality watchmaking as efficiently as Nomos Glashutte. Their “less is more” tactic is evident from the very simple, typographic types produced at their Berlin-primarily based studio, while their in-dwelling Neomatik movements are produced in the similar horological haven as A. Lange & Sohne.

There are a couple of pieces that enterprise a very little additional outside the house of the demanding tenets of Bauhaus, such as the Autobahn with its graphically-embellished dial, but for the most aspect the teachings of the Dessau University are alive and very well at Nomos. They also transpire to be phenomenally very well-priced for what they are, fantastic for a first-time purchaser.


Omega would like to imagine of on their own as a contender to the Rolex crown, and they’re not much too distant a second put. They are the flagship of Swatch Team and for great motive: the Seamaster 300m Qualified is famous for staying the Bond Look at, and (you may perhaps have listened to at the time or 2 times) they ended up the first enjoy on the moon with the Speedmaster on Buzz Aldrin’s wrist.

Omega also has a single of the greatest movements in the sector with the Co-Axial – primarily based off the work of the late, terrific British watchmaker George Daniels and utilising a silicon stability spring. Most a short while ago they defeat out Rolex’s history-breaking dive to the bottom of the Mariana Trench in not just depth but time, too, as section of the Five Depths problem.

Patek Philippe

The only watchmaker to make collectors weep as substantially as Rolex, Patek are arguably the most prestigious enjoy brand in the planet. Started in 1839, the watchmaker’s modern assortment can be split pretty significantly down the middle, with their exquisite assortment of gown watches and high troubles on a person facet and the 1970s steel Nautilus on the other, which has a waiting around checklist each little bit as complicated as that of a Daytona.

That checklist is not about to get any shorter possibly as a single of the last, independently-owned manufactures all around, they are in total manage of their generation and aren’t scheduling to up Nautilus quantities any time soon. Effectively, it is not just their clear excellent that helps make a Patek Philippe so sought following.

Parmigiani Fleurier

A single of the youngest prestige watchmakers in Switzerland – and one particular of the handful of unbiased types at that – Parmigiani was started back again in 1996 in the eponymous watchmaking haven of Fleurier. The guy driving it, Michel Parmigiani is one particular of the most respected look at and clock restorers in the environment, a classical background that comes to the fore in his diligent use of the golden ratio in his layouts.

That mentioned, there’s a distinctly modern day facet to the watchmaker way too, significantly in their phenomenal collaborative timepieces with Bugatti. If there’s any watch that can really match a Chiron, it’s a Parmigiani. Toss in a couple of unusual dials on their Tonda parts and the occasional Grecian column-motivated bezel and you have a watchmaker with far extra horological heft than their age may possibly advise.


If you’re looking through this post you already know who Rolex are. They are the undisputed heavyweight winner of watchmaking, manufacturing upwards of 800,00 watches a yr. Some, like the Day Date, are classics but even now rather simple to get maintain of. Others, like the Daytona Cosmograph or rather substantially any of their steel sports watches, will have you waiting like a kid for Christmas unless of course you scour the preowned marketplace.

If there’s a person downside in what Rolex do it’s the lack of experimentation – they seldom carry out everything entirely “new” – but offered their dependability, reducing-edge components and standard horological assurance, which is no challenge. And there’s always the Paul Newman association, keeping classic collectors frothing at the mouth.

Seiko/Grand Seiko

Japanese watchmaking is Seiko and Seiko is Japanese watchmaking. Launched in 1881, the creator of the quartz movement has regularly been producing great watches for a fraction of the price tag of Swiss brands. At the bottom finish you have factors like the Presage and Prospex items, then you have Grand Seiko, effectively Japan’s Rolex and a collector’s darling.

Lastly, you have Credor, who epitomise the image of a Japanese artisan in a very little mountain workshop. Selling prices certainly change wildly amongst the sub-brand names – a couple hundred to a couple of hundred thousand – but you will come across benefit for dollars at every level.

Seiko are specially proud of their proprietary Spring Push motion, a hybrid of types that initially was restricted to Grand Seiko and is now currently being filtered into other collections. Toss in a few great collaborations with Bape, Sq. Enix and a good deal of Anime and there is no watchmaker rather like Seiko.

TAG Heuer

The creators of the unique racing view, TAG Heuer is intimately linked to motor sporting activities. There’s the famous Carrera with its signature tachymeter, but also the Monaco manufactured well known by Steve McQueen in Le Mans. The two are nevertheless main aspects of the brand name, but maybe the most important the latest strides TAG Heuer have produced are in smartwatches. The Related Modular is a single of the coolest ideas in wearables, with the electronic module able to be swapped out for a mechanical 1, providing you equally a smartwatch and significant, mechanical timepiece. Certain it’s gimmicky, but if smartwatches have to be a detail, they ought to be finished this well.


To get in touch with Tudor the very little brother of Rolex is to do them a huge disservice. Granted there’s some truth in it – they are the younger, a lot more available brand name following all – but Tudor is their individual beast. Aside from a couple of styles in the Glamour range, the target is almost totally on rugged athletics items, from the flagship Black Bay to the North Flag, intended for polar explorers. Anything, by the way, Tudor has some skills in – back again in 1952, they went into the arctic with the British North Greenland expedition. Back up that heritage with some very seriously superior in-house movements and a shockingly available rate tag and the Rolex comparison just doesn’t slice it any extra.

Vacheron Constantin

The oldest of the outdated school, Vacheron is the longest-managing watchmaker in background, getting by no means shut their doorways considering that 1755. Understandably, Vacheron leans on their archive really frequently, especially in the reissue Historiques pieces. That claimed, there are also the sporting activities-stylish Abroad and the amazingly accessible Fifty-6, neither specifically historic.

The Vacheron selection as a full is rife with the variety of common troubles you’d hope from a status watchmaker, with loads of tourbillons and perpetual calendars less than their signature Maltese cross. If you are right after a major vintage piece nevertheless, Vacheron delivers first, museum-excellent possibilities below the identify “Les Collectionneurs”. Just never anticipate a offer.


For decades, Zenith has been inextricably linked with the El Primero chronograph, and for excellent purpose. As just one of the most hugely regarded actions ever constructed, it is been in a good deal of watches, not all of which bear the Zenith star. Continue to, the modern day manufacturer has absent past its signature sporting activities chronographs and the awesome, classic Kind-20 pilots parts and is one particular of the couple marques truly striving to innovate what a check out motion is. They’ve accomplished so with the Defy Inventor and it is exceptional balance, a solitary-piece oscillator that vibrates at an terribly large frequency. For now, it’s only in the overtly present-day Defy versions but, if it catches on, could nicely be the company’s next unbelievable contribution to watchmaking.

In partnership with Watchfinder & Co. – phrases and opinion Ape’s own.

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